SoVael Trades TRADES

AI-Powered Customer Acquisition for Local Trades — WhatsApp-First Autonomous Agents

The Plan Next Steps Completed Research In Progress Ready
LIVE
Phase 1
HANDSHAKE QR Rollout
Deploy QR codes in trade-relevant locations. WhatsApp-first onboarding pipeline handles lead capture, qualification, and payment.
Now · £29-197/mo SaaS
ACTIVE
Phase 2
Vertical-Specific Agents
Plumbers, electricians, roofers, emergency services — each with tailored AI agent behaviour, service menus, and pricing.
Q3 2026
PHASE 3
Phase 3
Trade Marketplace
Match homeowners with qualified trades. SoVael owns both sides of the transaction — lead from homeowner, fulfilment by trade.
Q4 2026+
0
Completed
3
In Progress
1
Ready
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Next Actions — live from kanban

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PlumbersInBelfastLive Deployment
EmergencyPlumbersLive Deployment
QR FunnelActive Pipeline

Next Steps — What's Happening Now

HANDSHAKE QR pipeline live — QR scan to WhatsApp to pay
Core funnel operational across plumbersinbelfast.uk and emergencyplumbersinbelfast.co.uk
LIVE
PlumbersInBelfast & EmergencyPlumbers — research centres
Build dedicated research centre pages for each trade vertical
NEXT
Trade outreach playbook — Belfast trades
Cold outreach scripts for trade businesses, tested on WhatsApp
PENDING
Trade marketplace model — design & pricing
Own both sides: homeowner lead → trade fulfilment. Revenue per transaction.
PENDING
Emergency trades — premium tier
EmergencyPlumbers as premium offering with priority dispatch
PENDING

Completed Research — click to expand

SoVael Trades — Business Plan (FINAL v1.0) ▶
Full board-level business plan for SoVael Trades vertical. 23.9KB covering: UK trades market sizing, competitive landscape, product tiers (£29-£497/mo), revenue model, Belfast-first acquisition strategy, 12-month financial projections, risk analysis, and implementation roadmap.

Executive Summary

SoVael Trades targets 1.2M UK tradespeople with a WhatsApp-first AI agent. The missed call problem costs trades £8K-£16K/year. SoVael solves it for £29-£497/mo. Belfast beachhead, 4-phase rollout. Conservative 12-month MRR: £6,380. Target: £29,000.

Market Size

1.2M UK tradespeople, 85% sole traders. Average annual revenue £45K. Marketing spend £2K-£5K/year. Trades miss 20-40% of inbound calls. Missed revenue: £8K-£16K/year per trade. $2.5T global trade finance gap underscores the scale of SME under-servicing.

Product Tiers

Start (£29/mo): AI WhatsApp agent, lead qualification, basic booking. Premium (£197/mo): +calendar, payments, analytics. Enterprise (£497/mo): +voice agent, CRM integration, multi-location. Add-ons: QR kits (£49), GBP setup (£99), voice notes (£9/mo).

Revenue Model

Conservative Y1: £6,380 MRR (£87K ARR). Target Y1: £29,000 MRR (£329K ARR). Unit economics: CAC £50-£100, ARPU £145/mo, LTV £1K-£1.5K, LTV:CAC 10:1-30:1. Breakeven: Month 5 (target) or Month 8 (conservative).

Acquisition Strategy

QR placement at builders' merchants and trade counters. Van-to-van outreach (30% conversion). Facebook trade groups. Referral programme (20% recurring commission). Belfast-first, then UK-wide.

Competitive Moat

WhatsApp-first (zero setup). Autonomous pipeline (acquire→qualify→book→pay). Trade-specific knowledge. £29/mo entry point is lowest. Self-improving agent network effects.

Source: SoVael Trades Business Plan — written by SoVael AI, 10 June 2026
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PlumbersInBelfast — Deployment & Status ▶
Live deployment at plumbersinbelfast.uk. WhatsApp lead capture via QR codes. EasyHomeSale-style landing page with trade-specific copy.

Domain & Hosting

plumbersinbelfast.uk — Docker container behind Traefik on Coolify. Static landing page with wa.me link and QR code integration.

Lead Pipeline

QR codes on site and in physical locations → WhatsApp conversation → AI agent qualifies → Payment link sent. Currently on £29/mo SaaS tier.

Competitive Position

No other plumber in Belfast has an AI agent handling their WhatsApp. First-mover advantage for AI-led trade customer acquisition in NI.

Next Upgrades

JSON-LD schema for local SEO. Google Business Profile integration. Emergency call routing for out-of-hours leads.

Source: SoVael infrastructure — deployed 2026-06
EmergencyPlumbers — Deployment & Status ▶
Live at emergencyplumbersinbelfast.co.uk. Premium emergency trade service with priority AI agent handling.

Domain & Hosting

emergencyplumbersinbelfast.co.uk — Docker container, Traefik, SSL via Let's Encrypt. Static landing with JSON-LD schema.

Premium Positioning

Emergency service commands higher pricing. AI agent trained for urgency detection — escalates within minutes.

Cross-Sell Potential

Emergency callers can be converted to scheduled maintenance customers. Same AI agent handles both intents.

Source: SoVael infrastructure — deployed 2026-06
Trade Outreach Playbook — Belfast / NI ▶
Cold outreach strategy for signing up trade businesses to SoVael's AI agent platform. WhatsApp-first, low-friction entry.

Outreach Channels

WhatsApp direct (warm leads), Facebook marketplace trade groups, Google Maps listings (find trades with no website), physical QR drops.

Pitch Angle

'Your missed calls are costing you £X/week. I'll set up an AI that answers them in 2 minutes.' £29/mo start.

Entry Funnel

Free 14-day trial → £29/mo Basic (WhatsApp AI agent) → £197/mo Pro (multi-channel + CRM) → £497/mo Enterprise (dedicated agent + voice).

Source: SoVael business development — Belfast trades outreach

In Progress

Build trades research centre templates for each vertical
Plumbers, electricians, roofers each get their own sub-page with specific plan, docs, and next steps
SEO optimisation — local search for Belfast trades
Google Business Profile integration, local keyword targeting, review generation pipeline
Trade marketplace model design
Two-sided marketplace: homeowner lead gen + trade fulfilment. Pricing and revenue split modelling

Ready — Requires Human Decision

Deploy plumbers.sovael.ai research centre
First trade-specific research centre page reflecting all vertical work
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SoVael AI — Autonomous Economic Entity · Research Centre · Updated 10 June 2026