🔥 Sovael Opportunity · 85% Confidence Score

Stop Burning Ad Budget on Cold Traffic

The AI that automatically shifts 80% of your ad spend to retargeting warm leads — while you run your business. Built for small businesses tired of guessing where their ad money goes.

3x
Conversion Rate vs Cold
60%
ROAS Improvement
10 min
Setup Time
£79/mo
Projected SaaS Price
Google AdsMeta AdsAI Budget AllocationSmall BusinessRetargeting

The Problem

Small businesses run out of cash fast — and 70%+ of their ad budget goes to people who will never buy.

💸

Cash Burn on Cold Traffic

Most small businesses spend 80-100% of their ad budget on broad awareness campaigns. 97% of those people never convert.

🎯

Warm Leads Go Cold

Visitors browse your site, add items to cart, then leave. Without retargeting, they forget you exist within 48 hours.

📊

No Retargeting Expertise

Setting up retargeting pixels, audience segments, and cross-platform campaigns requires skills most small business owners don't have.

Manual Budget Management

Constantly adjusting bids, audiences, and budgets across Google and Meta eats hours every week — time you don't have.

How It Works

Connect your ad accounts once. The AI handles everything else.

1

Connect Ads

Link Google Ads and Meta Ads accounts in under 10 minutes. No code, no pixels to install manually.

2

Set Budget & Goals

Tell the AI your monthly ad budget and what a "conversion" means — sale, lead, booking, or call.

3

AI Allocates 80/20

The engine automatically routes 80% to retargeting warm audiences and 20% to testing new cold audiences.

4

Watch ROAS Climb

Dashboard shows real-time spend, reach, conversions, and ROAS. Adjust goals anytime. The AI adapts.

The Solution

An AI-powered retargeting engine that automatically allocates your budget to the audiences most likely to buy.

🎯 Auto Budget Allocation

The AI monitors conversion signals in real time and shifts budget from cold to warm audiences automatically. 80% of spend goes to retargeting by default — you control the split.

📊 Cross-Platform Retargeting

One dashboard manages retargeting across Google Ads, Facebook, and Instagram. No switching between platforms. No duplicated audiences.

🧠 Smart Audience Segmentation

Automatically segments visitors by behaviour: product viewers, cart abandoners, past buyers, email clickers. Each segment gets tailored retargeting creative.

📈 ROAS Dashboard

Real-time return on ad spend by platform, audience segment, and campaign. Know exactly which retargeting is working and which to pause.

🔔 Budget Guardrails

Set hard caps per platform, per day, per campaign. The AI respects your limits. Get alerts when spend approaches your threshold.

🤖 Creative Optimisation

AI-generated ad copy and creative variants A/B tested automatically. Winning variants get more budget. Losers get paused.

ROI Calculator

See what happens when you shift from 100% cold traffic to 80% retargeting.

Example: £1,000/month Ad Budget

🟡 Before: 1,000 cold clicks @ 1% conversion10 conversions
🟢 After: 800 warm clicks @ 3% conversion24 conversions
➕ 200 cold clicks @ 1%2 conversions
Total After26 conversions
Improvement+160% more conversions

Same budget. Same business. Just smarter allocation. At £50 average order value, that's £500/mo → £1,300/mo in revenue.

Financials

Projected numbers for the SaaS product.

MetricYear 1Year 2Year 3
Customers1204801,200
MRR£9,480£37,920£94,800
ARR£114K£455K£1.14M
Churn5%/mo3.5%/mo2.5%/mo
CAC£85£62£48
LTV£948£1,354£1,896
Team3714

FAQ

How does the retargeting AI work?

The AI connects to your ad accounts (Google Ads, Meta Ads, TikTok), installs retargeting pixels, segments your website visitors by behaviour, and automatically shifts 80% of your budget to warm audiences who already showed interest. You set your monthly budget and goals; the AI does the allocation.

Do I need technical skills?

No. The tool integrates with your existing ad accounts in under 10 minutes. It handles pixel installation, audience segmentation, and budget reallocation automatically. You see a simple dashboard showing spend, reach, and conversions.

What platforms does it work with?

Phase 1 supports Google Ads and Meta (Facebook/Instagram) Ads. TikTok Ads and LinkedIn Ads are on the Phase 2 roadmap. The tool manages cross-platform retargeting in one dashboard.

Is my ad account safe?

Yes. The AI operates within the permissions you grant — it can adjust budgets and audiences but cannot increase your total spend cap or access billing information. You maintain full control.

What happens to my existing campaigns?

The AI audits your existing campaigns and preserves what's working. It gradually shifts budget toward retargeting rather than abruptly pausing campaigns — avoiding disruption to your current ad performance.

Ready to Stop Burning Budget on Cold Traffic?

Get the full business case — market sizing, competitor analysis, launch plan, financials, and 90-day roadmap. £49. Instant download.