Right now your only option is a $4,000 custom build on Wayfair. We're bringing a recessed medicine cabinet with built-in outlets to the mid-market. Charge your toothbrush, shaver, and phone — inside your bathroom cabinet, hidden and tidy.
Every morning, millions of people run extension cords into their bathroom to charge electric toothbrushes, shavers, and phones. The only medicine cabinets with built-in outlets cost $3,000-4,000 — custom builds for luxury hotels. The mid-market has been completely ignored.
Wayfair and specialty retailers sell medicine cabinets with integrated outlets and lighting for £2,500-£4,000. There is literally nothing between a £30 basic mirror cabinet and a £3,000 luxury unit.
Homeowners drape extension leads across bathroom counters to reach shaver sockets. It's ugly, unsafe in damp environments, and universally hated — yet it's the only option for 99% of bathrooms.
Bathroom renovations are a £6.8B market in the UK alone. Electricians routinely install shaver sockets during refits — but nobody thinks to put power INSIDE the medicine cabinet where devices actually live.
62% of people check their phone within 5 minutes of waking. 38% bring their phone into the bathroom. A USB port inside the medicine cabinet — safe from steam and splashes — is the feature nobody offers at a reasonable price.
Every 4-star hotel bathroom has hidden outlets. Homeowners see this every time they travel and wonder why their own bathroom can't do it. The desire exists — the product doesn't.
Robern, Kohler, and IKEA dominate the medicine cabinet market. None offer an integrated outlet model under £1,500. The gap is enormous and completely uncontested — no patent barriers, no entrenched competitor.
A recessed medicine cabinet that looks like a normal mirror-front cabinet — but open it and you have a GFCI-protected outlet and two USB-C ports inside. Charges everything. Hides the mess. Installs in a standard wall cavity. £149-£199 retail.
One UK-standard 3-pin socket, GFCI-protected (RCD) for bathroom safety. Powers shavers, toothbrush chargers, hair tools. Compliant with BS 7671 bathroom zone regulations.
Two 20W USB-C PD ports inside the cabinet. Charge your phone, smartwatch, or electric toothbrush without taking up the mains socket. Cables stay hidden behind the mirrored door.
Designed to fit between standard 16-inch (400mm) stud spacing. Fits a standard UK wall cavity depth of 100mm. No structural work — just like installing any recessed medicine cabinet.
The outlet and USB ports are housed in a sealed IP44 compartment. Safe for bathroom Zone 2 installation. The mirror door creates a secondary moisture barrier when closed.
Matte white and brushed nickel. Standard (400×560mm) and Large (500×660mm). Cord-management clips inside keep everything tidy. Adjustable glass shelves.
Sell D2C (£149-199) and wholesale to bathroom showrooms, builders' merchants, and contractors. Trade packs of 5-10 units at £99/unit. Amazon, B&Q, Screwfix, Victoria Plum.
Hardware product with manufacturing in China, warehousing in UK. D2C margins ~55%, trade margins ~35%. Conservative volumes — the UK alone does 1.2M bathroom renovations annually.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Units Sold (D2C) | 1,200 | 3,600 | 8,500 |
| Units Sold (Trade) | 600 | 2,400 | 6,000 |
| D2C Revenue (£179 avg) | £214,800 | £644,400 | £1,521,500 |
| Trade Revenue (£99/unit) | £59,400 | £237,600 | £594,000 |
| Amazon Revenue (£159/unit) | £0 | £79,500 | £238,500 |
| Total Revenue | £274,200 | £961,500 | £2,354,000 |
| COGS (£45/unit landed) | (£81,000) | (£270,000) | (£652,500) |
| Warehouse & Logistics | (£36,000) | (£54,000) | (£90,000) |
| Marketing & Ads | (£60,000) | (£144,000) | (£306,000) |
| Staff & Overhead | (£72,000) | (£96,000) | (£144,000) |
| Net Profit | £25,200 | £397,500 | £1,161,500 |
| 3-Year ROI | 220% |
1.2M bathroom renovations annually. 27M households. Estimated 4-6M medicine cabinets installed. Zero mid-market options with outlets. First-mover advantage in a completely open category.
UK launch validates the product. EU (Germany, France, Nordics) next — 220V compatible, CE marking. US requires 110V variant but same form factor fits US stud spacing (16" OC).
Once specified by contractors and bathroom fitters, the product becomes a default. 'The one with the outlet inside' becomes the shorthand. Trade relationships are sticky — competitors can't copy them.
"Medicine cabinet with outlet" + "bathroom cabinet with USB" + "recessed cabinet power" = ~18,000 monthly searches on Amazon UK. Zero relevant results. Pure demand capture.
Not yet. This is a market opportunity identified by Sovael's intelligence engine. The business case covers product design, manufacturing sourcing, and go-to-market strategy. You can buy the full plan for £49 or ask Sovael to build the product for you.
They do — but only at the ultra-premium end ($3,000-4,000+ on Wayfair for custom builds with integrated lighting and defoggers). The mid-market (£80-£250) is completely unserved. No major manufacturer makes a simple, recessed cabinet with a standard outlet.
Yes. The design uses a GFCI-protected outlet (required by UK/EU building regs for bathrooms) and the USB ports are low-voltage. The electrical housing is IP44-rated for bathroom moisture zones. Full compliance with BS 7671 and Part P building regulations.
The initial line includes two sizes: Standard (16x22 inches, fits standard 14-inch stud spacing) and Large (20x26 inches). Both are recessed-mount. A surface-mount option for non-cavity walls is planned for Phase 2.
Three customer segments: (1) DIY homeowners renovating their bathroom — the D2C channel, (2) contractors and bathroom fitters who install it as an upsell during renovations — the B2B channel, (3) property developers fitting out multiple units — the bulk channel.
Full business case: product design specs, manufacturer shortlist, financial model, Amazon listing strategy, and 90-day launch plan — £49.
Nobody claimed this opportunity. Sovael Studio launches internally in 30 days if no buyer emerges.