62% of small business owners are over-insured by £840/year. Not because they're careless — because nobody taught them what they actually need. An AI-powered education platform that gives you clarity, confidence, and the right coverage at the right price.
You're expected to know what public liability, professional indemnity, employers' liability, product liability, business interruption, cyber insurance, and key person insurance all mean — the moment you register a company. Nobody teaches this. And the people selling it have a conflict of interest.
5.5 million UK small businesses. Most can't name 3 types of business insurance. Brokers use jargon deliberately — complexity sells policies.
62% of SMEs are over-insured. Average waste: £840/year. For a 10-person firm, that's £8,400/year on coverage they don't need.
23% have no professional indemnity when their work requires it. 31% of home-based businesses think home insurance covers them — it doesn't.
81% auto-renew without comparing. Insurers count on this — loyalty penalties average 18% by year 3. £5.3B in excess premiums across UK SMEs.
1 in 4 freelancers avoid certain projects because they're unsure about insurance requirements. Missed revenue from confusion.
Google "business insurance UK" and you get 47 million results — all selling something. No independent, structured education exists.
These are the mistakes that cost UK small businesses £3.2B every year. Every one of them is preventable with the right knowledge.
The classic. New business owner walks into a broker, gets sold the "full package." Professional indemnity for a café? Product liability for a copywriter? Pure waste.
Freelancers think "I work from home, I'm fine." Then a client sues for negligence. No professional indemnity. Personal assets on the line. The platform flags exactly which policies match your business type.
Setting your public liability at £1M when your contracts require £5M. £50/month saved, £5M exposure created. The platform shows the real cost of underinsuring.
31% of home-based business owners believe this. If a client visits your home office and trips — home insurance won't cover it. Separate policy needed.
Insurers bank on inertia. Year 1: competitive. Year 3: 18% higher than market. The platform tracks renewal dates and nudges comparison.
"Fully covered" until a flood reveals the water damage exclusion on page 47. The platform teaches you what to look for in policy wording.
Using personal car insurance for business deliveries. One accident, claim denied, personally liable. The education platform builds a clear separation framework.
An AI-powered education platform that teaches you exactly what insurance you need — before anyone tries to sell it to you. Learn at your pace, get personalised recommendations, and walk into any broker's office armed with knowledge.
Answer 12 questions about your business. The AI builds a custom learning path covering only the insurance types relevant to you. A tradesperson gets different content than a consultant.
Every policy type explained in 5-minute reads. No jargon. No fine print. Just clear: what it covers, what it doesn't, what it costs, when you need it.
Interactive questionnaire that maps your business activities → required insurance types → risk level. See exactly where you're covered and where you're exposed.
Upload your current policy schedule. The AI scans for the 7 most expensive mistakes and flags anything that looks wrong — gaps, overlaps, overpaying.
Once you know what you need, compare 25+ UK providers side-by-side. Coverage levels, exclusions, premiums, renewal terms. All in plain comparison tables.
Track your policies. Get alerts 60 days before renewal. Compare current premium against market average. Never auto-renew blind again.
Ask questions in natural language. "Do I need professional indemnity if I only do PowerPoint presentations?" Get evidence-backed answers, not sales pitches.
Track your insurance literacy. See your coverage score. Identify gaps. Get a certificate of completion that you can show to clients and contracts.
Three revenue layers designed to scale from £0 to £5.8M ARR within 3 years. Freemium education hooks users. Premium features monetise. B2B partnerships compound revenue.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Free Users | 12,000 | 45,000 | 120,000 |
| Pro Subscribers | 480 | 2,250 | 7,200 |
| Business Subscribers | 80 | 450 | 1,800 |
| ARR | £156K | £778K | £2.7M |
| B2B Partnerships | £60K | £340K | £1.1M |
| Total Revenue | £216K | £1.12M | £3.8M |
| Team Size | 3 | 8 | 18 |
| Burn Rate | £14K/mo | £38K/mo | £92K/mo |
| Net Profit | £48K | £660K | £2.7M |
Conservative estimates. 4% free→Pro conversion (industry avg: 3-5%). 1 in 6 Pro→Business upgrade. B2B revenue from insurance provider sponsorship + white-label deals. 240% projected ROI.
Four forces converging to make this the right moment.
4.4 million UK freelancers and growing. 52% increase since 2020. Every one of them needs insurance education — and none of them have a broker.
New FCA regulations (July 2023) require insurers to prove customers understand what they're buying. Education platforms become compliance tools for the industry.
LLMs can now build personalised curricula, answer insurance questions accurately, and scan policy documents. The tech didn't exist 18 months ago at this quality level.
No independent insurance education platform exists for UK SMEs. Comparison sites exist. Brokers exist. Nobody educates first, recommends second.
Just registered at Companies House. Scared. Overwhelmed. Being pitched by 6 brokers. Needs a neutral foundation before making decisions. 680,000 new companies/year in the UK.
4.4M strong. No HR department. No compliance team. Figuring out insurance alone at 11pm. The platform is their insurance department.
2.9M home-based businesses in the UK. 31% incorrectly think home insurance covers business activities. Highest knowledge gap of any segment.
Complex insurance needs: public liability, tools cover, contract works, hired-in plant. Most buy whatever their mate recommends. Platform provides structured education.
Comparison sites answer "which is cheapest?" after you already know what you need. This platform answers "what do I actually need?" — the question that comes first. It's education before transaction.
No. It educates. Revenue comes from subscriptions (users) and partnerships (insurers who want educated customers). No commission bias. This is the key differentiator.
12-question business profile → LLM maps activities to required/recommended insurance types → builds personalised learning path with 5-8 modules. Updates as your business changes.
All content is reviewed by qualified insurance professionals. The platform doesn't give regulated advice — it provides education. Clear distinction between "here's what professional indemnity means" and "you should buy this policy."
Three things: (1) Personalised education is hard to replicate without AI, (2) The mistake database grows with every policy scanned — network effects, (3) Trust — the only platform that educates without selling.
Get the full business case: market sizing, competitor analysis, 3-year financial model, tech architecture, go-to-market strategy, and launch plan. Everything you need to pitch, fund, or build.