63% of local searches now start in ChatGPT, Perplexity, or AI Overviews — not Google. If an AI recommends your competitor when someone asks "best plumber in Bristol," you've lost the customer before they ever saw a website. LocalPulse tracks your AI visibility across every engine, scores your readiness, and tells you exactly what to fix. No SEO agency needed.
Google AI Overviews launched in the UK in May 2025. ChatGPT now has 400M+ weekly users, most asking local-intent questions. Perplexity is growing 40% month-over-month. The businesses that rank in AI results today are the ones that will own their markets tomorrow. The ones that don't? They're about to find out what "zero clicks" really means.
Your Google ranking means nothing to ChatGPT. AI engines don't crawl your backlinks. They read structured data, citations, and review sentiment. A plumber ranking #1 on Google can be completely absent from AI Overviews — and 63% of customers will never scroll past the AI answer to find the blue links.
Most trades businesses have inconsistent NAP (Name, Address, Phone) across directories. Yell says "Unit 4," Checkatrade says "4," Google says "Unit 4B." AI engines see three different businesses — and recommend none of them. A single inconsistency can erase you from every AI search simultaneously.
AI engines read your reviews and judge sentiment, not just star count. A plumber with 48 reviews at 4.9 average and detailed, positive review text will beat one with 200 reviews at 4.1 and generic feedback. Most trades don't know their sentiment score, let alone how to improve it for AI consumption.
Schema.org markup tells AI engines what your business IS — your service area, pricing, hours, services offered. Fewer than 3% of trades websites have any structured data. Without it, you're asking an AI to guess what you do. It usually guesses wrong — or picks the competitor who made it easy.
You can Google your competitors. You can't ask ChatGPT "who does it recommend for roofing in Leeds" and get a structured answer across all four AI engines. Nobody is tracking who the AIs are recommending, for which queries, and why. Your competitor could be winning the AI recommendation war and you wouldn't know until the phone stops ringing.
Early GEO adopters are building moats right now. Every month that passes, the AI engines get better at picking winners from structured signals. The businesses that get their structured data, citation consistency, and review sentiment optimized first will be the defaults for years. This is an early-mover market — and the window is measured in months, not years.
LocalPulse runs weekly AI-search queries for your business across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. It scores your visibility, identifies your weaknesses (structured data, citation consistency, review sentiment), and gives you a prioritized fix list. If your competitor is winning the AI recommendation — you'll know exactly why and exactly what to change.
Every week, LocalPulse queries all four AI engines with your target keywords — "best plumber in Bristol," "emergency electrician Manchester," "roof repair Leeds." You see exactly where you appear, where you don't, and where your competitors are beating you. Trended over time with visibility scores per engine.
Scans your website for missing Schema.org markup. Generates the exact JSON-LD you need — LocalBusiness, Service, Review, FAQ, GeoCoordinates. Validates it against Schema.org spec. Shows you the before-and-after AI visibility impact. One-click copy to your developer.
Scrapes 30+ UK directories (Yell, Checkatrade, TrustATrader, MyBuilder, Rated People, Thomson Local, Yelp, plus 24 more) and compares your NAP data. Flags every inconsistency. Shows you exactly which directories to update and what to change. Inconsistency count → AI trust score → visibility correlation.
Pulls your reviews from Google, Checkatrade, TrustATrader, and Facebook. Runs sentiment analysis on review text. Scores your "AI recommendation fitness" based on what AI engines actually value: specificity, detail, sentiment consistency, and recency. Tells you how many more 5-star, detailed reviews you need to overtake your competitor in AI recommendations.
Add up to 10 competitors (30 on Agency plan). LocalPulse runs the same AI queries for them. You see a side-by-side AI visibility comparison: who gets recommended, for which queries, on which engines, and why. Your competitor just got mentioned by ChatGPT for "emergency plumber?" You'll know within 24 hours.
No jargon. No "consider improving your E-E-A-T signals." LocalPulse gives you a numbered to-do list ranked by AI visibility impact: "Fix citation inconsistency on Yell (costs you 12% of ChatGPT visibility). Add FAQPage schema (unlocks AI Overviews for 8 keywords). Get 6 more detailed Google reviews (overtakes competitor #2 on Perplexity)." Do the top item. Watch your score rise.
Multi-engine tracking, structured data generation, citation auditing, sentiment analysis — everything a local business needs to win on AI search.
LocalPulse monetises local businesses directly, agencies at scale, and enterprises via API. Every new trade that adopts AI search creates a customer.
£79-£149/mo per business. Starter: 10 keywords, 3 competitors, weekly reports. Growth: 30 keywords, 10 competitors, daily tracking, AI fix recommendations. Target: 2,100 direct subscribers by Y3. Revenue: £2.5M/year at blended £99 ARPU.
£299/mo per agency seat. Unlimited clients, white-label reports, client dashboard. SEO agencies resell LocalPulse as "AI Search Optimization" to their existing client base. Target: 180 agencies by Y3. Revenue: £648K/year. Near-zero marginal cost per agency client added.
Per-query pricing for directories, CRMs, and SaaS platforms that want embedded GEO scores. £0.05/query. Target: 3 platform integrations by Y3 (Checkatrade, TrustATrader, or similar). Revenue: £300K/year. 92% gross margin on API calls.
210+ comments analysed across AI, SEO, and local business YouTube channels. The signal: trades business owners are terrified of AI search — and nobody is selling them the fix.
Conservative projections. Direct SaaS at blended £99/mo ARPU, agency at £299/mo, API at £0.05/query. UK-first, then English-speaking markets Y2-3.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Direct SaaS Subscribers | 480 | 1,300 | 2,100 |
| Direct SaaS Revenue | £570,240 | £1,544,400 | £2,494,800 |
| Agency Seats | 35 | 100 | 180 |
| Agency Revenue | £125,580 | £358,800 | £645,840 |
| API Platform Partners | 0 | 1 | 3 |
| API Revenue | £0 | £85,000 | £300,000 |
| Total Revenue | £695,820 | £1,988,200 | £3,440,640 |
| Operating Costs | (£310,000) | (£520,000) | (£780,000) |
| Net Profit | £385,820 | £1,468,200 | £2,660,640 |
| Funding Required | £110,000 (covers multi-engine query infrastructure, structured data engine, citation scraper, initial sales team) | ||
| Breakeven | Month 8 | ||
| 3-Year ROI | 340% | ||
BrightLocal, Semrush, and Yext do pieces of this for traditional SEO. None track AI engines. None are built for trades. None give a prioritized fix list a plumber can actually use.
| Competitor | AI Engine Tracking | Structured Data | Citation Check | Review Sentiment | Fix List | Built for Trades |
|---|---|---|---|---|---|---|
| BrightLocal | ❌ | ❌ | ✅ | ⚠️ Star count only | ❌ | ⚠️ General SMB |
| Semrush Local | ❌ | ⚠️ Basic audit | ✅ | ❌ | ❌ | ❌ Enterprise SEO |
| Yext | ❌ | ⚠️ Basic schema | ✅ | ❌ | ❌ | ❌ Enterprise |
| GeoGPT (early stage) | ⚠️ ChatGPT only | ❌ | ❌ | ❌ | ❌ | ❌ General |
| LocalPulse | ✅ 4 engines | ✅ Full generator + validator | ✅ 30+ directories | ✅ Sentiment + AI fitness | ✅ Ranked by impact | ✅ Trades-first UX |
Everything you need to know about LocalPulse and GEO for trades.
Because SEO optimizes for a search engine that's losing market share to AI by the week. Google AI Overviews already appears above the blue links for 47% of local-intent queries. ChatGPT and Perplexity don't show blue links at all — they synthesize an answer and name businesses directly. If your business isn't optimized for AI synthesis, you're invisible on the fastest-growing search channel. £79/mo to track, score, and fix your AI visibility is cheaper than losing even one emergency call-out (£150-£300) to a competitor the AI recommended instead of you.
They do — and that variability is valuable data. LocalPulse runs weekly automated queries with controlled prompts (same query, same location context, same time window) and records which businesses appear. Over 4-8 weeks, clear patterns emerge: if ChatGPT consistently mentions "ABC Plumbing" for "emergency plumber Bristol," that's a durable recommendation, not randomness. We track frequency, position, and competitor comparison — and we show you the trend. Variability is a feature: it tells you when you're on the edge of being recommended vs. when you're the default.
You need a web presence, but it doesn't have to be a fancy website. A Google Business Profile with structured data embedded in a simple landing page is sufficient. LocalPulse reads from directories, review platforms, and any URL you provide. The structured data engine can generate Schema.org markup for a single-page site just as effectively as a 50-page one. What matters is consistency and clarity — not page count.
Full 3-year financial model with all three revenue streams modelled separately, AI search engine landscape analysis (which engines matter for which trades and why), technical architecture including multi-engine query runner, structured data generator, citation scraper, and sentiment analyzer, competitor positioning matrix against BrightLocal/Semrush/Yext, 90-day launch plan with TODO list, and investor pitch deck.
Citation consistency fixes and structured data implementation show impact in 2-4 weeks — AI engines re-crawl frequently. Review sentiment improvements take longer (1-3 months to accumulate enough new reviews). The key insight: GEO is not a 6-month campaign like SEO. AI engines evaluate based on current state, not historical authority. Fix the structured data today, and ChatGPT can recommend you tomorrow. The speed of feedback is one of GEO's biggest advantages over traditional SEO.
Yes. Click "Build For Me" and Sovael Consultancy delivers the full implementation — multi-engine query infrastructure (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot), structured data generation engine with validator, 30+ directory citation scraper, review sentiment analysis pipeline, prioritized fix-list engine, and customer dashboard. Timeline: 100 days to MVP launch. Contact us for pricing.
If no buyer emerges within 30 days, Sovael Venture Studio evaluates it for internal launch. This opportunity qualifies: massive addressable market (every local trades business in the UK — 400,000+ — needs GEO within 24 months), clear first-mover advantage (zero established competitors in AI-search visibility tracking for trades), strong cross-sell into existing Sovael customer base (WhatsApp business operator clients are the exact target market), and high-margin SaaS model (85%+ gross margins at scale).
3-year financial model, AI search engine landscape analysis, technical architecture, competitor positioning, and 90-day launch plan — all for £79.
Nobody claimed this opportunity. Sovael Studio launches internally in 30 days if no buyer emerges.