Water spots are the #1 complaint after a new faucet installation. The fix exists — SiO₂ ceramic coating — and it's been standard in automotive for a decade. Somehow, nobody sells it properly for your bathroom. We're fixing that.
You install a beautiful new matte black faucet. Three days later, it's covered in chalky white spots. You wipe it. They come back. You wipe it again. This is your life now.
85% of UK homes have hard water. Minerals dry on your faucet surface within minutes of every use. The spots aren't dirt — they're calcium and magnesium baked into your finish.
The average homeowner wipes their bathroom faucet 3-5 times per week. That's 250 times per year — per faucet. For what? For it to look clean for approximately 2 hours.
You paid £150-400 for a premium fixture. It looked showroom-perfect for 48 hours. Now it looks like it's been in a rental property for 8 years. You didn't buy a faucet. You bought a cleaning obligation.
Nothing kills a 5-star bathroom review faster than spotted fixtures. Housekeeping wipes them 3x daily. They still don't look clean. Guests notice. Management notices. Revenue dips.
Reddit is full of people using RainX — a car windshield product — on their bathroom faucets. It works (sort of). It's also not food-safe, not designed for indoor VOCs, and not a business.
The "natural" solution is vinegar soaks and daily buffing. It's 2026. Spray-on ceramic coatings that last 6 months exist for cars. Why are bathroom owners still scrubbing with vinegar?
Silicon dioxide ceramic coatings have protected car paint for a decade. The technology is proven, the chemistry is settled, and the raw materials cost pennies per application. We're bringing it to the one surface that gets wet 20 times a day: your faucet.
One spray bottle. One microfiber cloth. 90 seconds per faucet. The SiO₂ bonds to chrome, brushed nickel, matte black, brass — any finish. Water beads and rolls off. Minerals can't settle. Reapply every 6 months. £24.99 retail.
Higher-concentration SiO₂ formula with UV-cure technology. Applied by plumbers and bathroom fitters at install time. 2-year durability guarantee. Whitelabel packaging. Wholesale at £12/unit, sold by trades at £49-79 per application.
Subscription service for hotels, B&Bs, and property managers. Quarterly professional reapplication across all guest bathrooms. Fixed per-room pricing. Includes staff training and branded "Protected by Easy-Clean" tent cards for guest reassurance.
Every 6 months, a fresh bottle arrives. The customer never runs out and never forgets to reapply. £14.99/refill with free shipping. 60% margin. The coating business is a subscription business — reapplication is not optional.
One kit covers every surface: faucets, shower head, glass screen, mirror, tile grout, and sink basin. £49.99 retail. Priced as a bathroom upgrade, not a cleaning product. Positioned in the renovation aisle, not the cleaning aisle.
Fixture Shield (current market leader on Amazon) proves demand exists — 500+ reviews, 4.8 stars, no real competitor. They've validated the market on a shoestring. We out-brand them, out-price them, and own the category with SEO and content.
Three companies have the pieces. None have put them together.
SpotShield and Spot Defense are built into the faucet finish at the factory. Great if you're buying a new Delta faucet. Useless for the 300 million faucets already installed. Useless for every other brand. Their coating is a feature, not a product.
They have a good product. They also have zero brand awareness, no content strategy, no trade program, no hotel pipeline, and a generic Amazon listing that looks like every other generic Amazon listing. They built a product. They didn't build a business.
The big automotive coating brands could dominate this category overnight. They don't, because it's not their aisle. Their branding, packaging, and marketing are 100% automotive. Homeowners don't buy car wax for their bathroom.
Three revenue streams. One product. SiO₂ ceramic coating, positioned differently for different buyers.
The chemistry is proven. The application is trivial. The business is execution.
Wipe the faucet with the included microfiber cloth to remove existing water spots. No special cleaners needed. 30 seconds.
Apply Easy-Clean SiO₂ solution to the dry faucet surface. Two sprays cover a standard bathroom faucet. The ceramic particles begin bonding immediately.
Wipe with the second microfiber cloth in circular motions. The SiO₂ cross-links into a transparent, water-repellent layer. 45 seconds.
Water beads and rolls off for the next 6 months. Minerals can't settle. Spots don't form. Your faucet looks exactly like it did on day one.
$25B global faucet market growing at 8% CAGR. Zero dedicated aftermarket coating brands. The competitor (Fixture Shield) is a ghost on Amazon with no content, no trade program, and no hotel pipeline. This is a brand vacuum.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Consumer Units Sold | 8,500 | 34,000 | 120,000 |
| Subscription Subscribers | 2,200 | 11,000 | 48,000 |
| Hotel Rooms (Quarterly) | 400 | 2,800 | 12,000 |
| Consumer Revenue | £212,000 | £850,000 | £3,000,000 |
| Subscription Revenue | £66,000 | £330,000 | £1,440,000 |
| Hotel Revenue | £6,400 | £45,000 | £192,000 |
| Total Revenue | £284,000 | £1,225,000 | £4,632,000 |
| COGS (25%) | £71,000 | £306,000 | £1,158,000 |
| Marketing (30%) | £85,000 | £367,000 | £1,390,000 |
| Operations | £60,000 | £140,000 | £340,000 |
| Net | £68,000 | £412,000 | £1,744,000 |
"Installed a new faucet and I already hate it. Is there anything I can do to prevent these water spots?"
"I've got the wipes from RainX that make my car's windshield repel water. I used it on the bathroom mirror and it hardly fogs up anymore. Maybe try that or a similar product."
"4.8 stars, 519 ratings — Fixture Shield Home Ceramic Coating Spray"
No. RainX is a silicone-based automotive product designed for glass at highway speeds. Easy-Clean is SiO₂-based, formulated for indoor metal finishes, low-VOC, and safe for food-prep areas. Same concept. Totally different chemistry, safety profile, and performance characteristics.
Because the faucet manufacturers (Delta, Pfister, Kohler) make money selling new faucets — they have zero incentive to help you maintain the one you already own. The automotive coating companies are too focused on cars. Nobody has crossed the aisle. We will.
Yes. Chrome, brushed nickel, matte black, polished brass, stainless steel, oil-rubbed bronze, and gold. The SiO₂ bonds to the metal oxide layer present on all these finishes. No etching. No haze. No residue.
Hotels spend £12-18 per room per month on fixture cleaning labor and chemical costs. At £3.99/room/quarter with quarterly professional application, they save approximately £120/room/year — plus get better TripAdvisor reviews for "clean bathrooms." The math is absurdly compelling.
There are approximately 1.2 billion faucets installed globally. If 0.1% of them get coated annually at £24.99, that's a £300M market. Add subscriptions, hotel contracts, and trade sales, and you're looking at a £500M+ addressable market with exactly zero dedicated brands. Zero.
SiO₂ coating technology has existed for 10+ years. It protects £80,000 cars. There's no reason it shouldn't protect your £200 faucet — except nobody's built the brand yet. That's what we do.