Water spots and limescale aren't a cleaning problem — they're a surface problem. A single nanocoating application creates a hydrophobic barrier that water literally cannot stick to. No scrubbing. No chemicals. No streaks.
Every bathroom fixture is under constant attack. Hard water minerals. Soap scum. Water spots that appear within minutes of drying. You clean. They come back. The cycle never ends — because you're treating the symptom, not the surface.
Every drop of water leaves behind calcium, magnesium, and lime. Over weeks, it forms a rough white crust that eats into chrome and brushed nickel finishes.
You wipe down the faucet. 30 minutes later, it's spotted again. Hard water dries unevenly, leaving mineral rings on every surface it touches.
Limescale removers, vinegar, abrasive cleaners — they work temporarily but slowly etch the finish. Your fixtures look worse after a year of cleaning than they did after one.
The average homeowner deep-cleans bathroom fixtures 47 times a year. That's 4 hours of scrubbing every month — time you could spend on literally anything else.
After 2-3 years of hard water exposure, fixtures develop irreversible etching. The only fix is replacement — £200-600 per fixture. Prevention costs a fraction.
Glass shower screens are the worst offender. Scale builds in corners you can't reach. Every guest sees it. Every morning starts with a reminder you lost.
Easy-Clean applies a molecular-level hydrophobic coating to bathroom fixtures and glass. Water beads up and slides off before it can leave minerals behind. Applied once by a certified technician. Lasts 3+ years.
Same physics that keeps lotus leaves clean in muddy ponds. Water contact angle of 110°+. Drops roll off, carrying dirt with them — no minerals left behind.
Coating bonds at the molecular level to chrome, brushed nickel, stainless steel, and glass. Not a wax or sealant — it becomes part of the surface.
Technician cleans, preps, and applies the coating. Cures in 2 hours. Your bathroom is fully functional the same day. No downtime, no fumes, no mess.
Tested to 8,000+ wet-dry cycles without degradation. Outlasts any wax, sealant, or DIY spray by 20x. Reapplication is quick and costs less than the initial treatment.
Shower screens, mirrors, glass shelves. Any surface water touches. One treatment covers every glass and metal surface in a standard bathroom.
After treatment, fixtures clean with water and a microfiber cloth. No limescale remover. No vinegar. No scrubbing. The coating does the work.
Three steps from water-spotted frustration to permanently clean fixtures.
Technician removes all existing scale, soap residue, and oxidation. Surface must be perfectly clean for molecular bonding. Takes 10 minutes per bathroom.
Proprietary silica-based coating applied in a controlled environment. Bonds at the nanometer level to every surface contour. Invisible to the eye — your fixtures look exactly the same.
Coating cures at room temperature. After 2 hours, water beads and rolls off. The difference is immediate — you'll see it the first time you splash the faucet.
This isn't car wax repackaged for bathrooms. It's a commercial-grade nanocoating adapted for residential use.
£890M UK bathroom fittings market. 27 million households. Every single one has fixtures that get water spots. The service model makes this sticky: application + maintenance + referral.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Treatments | 800 | 3,200 | 11,000 |
| Avg Revenue/Treatment | £149 | £159 | £169 |
| Service Revenue | £119,200 | £508,800 | £1,859,000 |
| Product Sales (DIY Kit) | £24,000 | £96,000 | £330,000 |
| Total Revenue | £143,200 | £604,800 | £2,189,000 |
| Operating Costs | £210,000 | £380,000 | £720,000 |
| Net | -£66,800 | £224,800 | £1,469,000 |
Conceptually similar, but chemically different. Rain-X is a silicone-based temporary coating for automotive glass that lasts weeks. Easy-Clean is a silica-based nanocoating designed for interior plumbing fixtures that lasts years. Same principle, different league.
No. The coating is 99.8% optically transparent and nanometers thin. Your chrome looks like chrome. Your brushed nickel looks like brushed nickel. The only visible difference is that water doesn't stick.
You can use standard bathroom cleaners (pH 3–11). The coating resists chemical degradation from everyday products. What you won't need anymore: limescale remover, vinegar, abrasive scrubs, or anything labelled "heavy duty."
Yes — after the technician strips the existing scale. The coating prevents further damage but doesn't reverse existing etching. Best results are on fixtures less than 5 years old, which is 80%+ of the addressable market.
£149 per bathroom treatment. DIY maintenance kits at £29.99 extend coating life between professional reapplications. Referral program: £25 credit for every friend who books. Average customer lifetime value: £340 over 5 years.
Certified Easy-Clean technicians. We train and certify local contractors — plumbers, tilers, bathroom fitters — creating a new revenue stream for trades already working in bathrooms. You book through Sovael. A vetted local pro shows up.
You've spent enough hours fighting water spots with chemicals that don't work. One treatment. One afternoon. Years of fixtures that clean themselves.