68% of homeowners regret their renovation. The root cause isn't bad workmanship — it's bad communication. Daily check-ins, photo documentation, and structured dispute resolution in one app.
68% of UK homeowners regret aspects of their renovation. Not because the work was poor — but because expectations weren't managed, communication broke down, and problems were discovered too late. The average dispute costs £4,700 to resolve and poisons the contractor relationship permanently.
Conversations scattered across WhatsApp, SMS, email, and phone calls. Nobody can find what was agreed. "You never said that" becomes the most expensive sentence in construction.
Work gets covered up before it's documented. When a problem emerges 6 months later, there's zero proof of what was done. The contractor says it was fine. The homeowner says it wasn't.
Homeowners don't know what "good" looks like. They expect show-home finish on a renovation budget. Nobody sets expectations upfront, so everything feels like a failure.
Most homeowners work during the day. They see the site once at 7pm when trades have left. Problems fester for days or weeks before anyone spots them.
Without a structured resolution framework, small issues become big fights. "The tiles are uneven" becomes a 3-month standoff. 31% of renovation disputes end up in small claims court.
68% regret rate. The emotional toll is worse than the financial one. Homeowners feel powerless, contractors feel attacked. Both sides lose, every time.
A mobile app shared between homeowner and contractor. Daily check-ins verify progress. Photos timestamp and geotag every stage of work. A structured 3-step resolution framework catches disputes before they escalate.
Contractor completes a 60-second check-in each day: what was done, what's planned for tomorrow, any issues. Homeowner gets a morning summary. No more "what's happening today?" anxiety.
Every stage photographed, timestamped, and geotagged before it's covered up. Plumbing before plastering. Wiring before tiling. A permanent record that protects both sides.
At project start, the app walks both parties through a structured expectation-setting process. Finish levels, tolerances, material grades — agreed upfront, photographed, and signed off digitally.
Homeowner sees daily photos and check-in summaries from their phone at work. Catch issues on day 1, not week 4. Peace of mind without needing to be on site.
Step 1: Flag issue with photo evidence → Step 2: Structured resolution chat with suggested remedies → Step 3: Escalation to mediation with full project history attached. Disputes resolved in days, not months.
Both parties rate communication, quality, and timeliness weekly. Trends catch problems before they become disputes. Contractors build a verified reputation. Homeowners make better hiring decisions.
Conservative projections based on £49/mo SaaS pricing at 1,800 active projects by Year 3.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Active Projects | 420 | 1,050 | 1,800 |
| SaaS Revenue | £246,960 | £617,400 | £1,058,400 |
| Verified Contractor Badges | £18,000 | £54,000 | £90,000 |
| Dispute Resolution Fees | £12,600 | £31,500 | £54,000 |
| Total Revenue | £277,560 | £702,900 | £1,202,400 |
| Operating Costs | (£210,000) | (£315,000) | (£420,000) |
| Net Profit | £67,560 | £387,900 | £782,400 |
| Breakeven | Month 11 | ||
| 3-Year ROI | 210% | ||
WhatsApp conversations disappear into the scroll. Photos have no context. This app structures every interaction — daily check-ins are templated, photos are organised by work stage, and the dispute resolution framework is built-in, not improvised.
Yes — the best contractors hate disputes as much as homeowners do. A structured communication tool protects them from false claims, builds their reputation with verified quality scores, and reduces the time they spend managing anxious clients.
The 3-step framework: (1) either party flags an issue with photo evidence, (2) structured resolution chat suggests remedies from a proven playbook, (3) if unresolved after 7 days, escalation to third-party mediation with the full project record. Most disputes resolve at Step 1 or 2.
Full financial model, competitor analysis, go-to-market strategy (contractor partnerships + homeowner acquisition), technical architecture, 90-day launch plan with TODO list, and investor pitch deck.
Financial model, competitor analysis, go-to-market strategy, technical architecture, and 90-day launch plan — £49.
Nobody claimed this opportunity. Sovael Studio launches internally in 30 days if no buyer emerges.